IPRS PRISM Summit 2026
The Influence
Stack
Wendy Wang  ·  Co-founder, GetUGC.io
Hi, I'm Wendy
I don't work with
famous people.
On purpose.
Wendy Wang · Co-founder, GetUGC.io
What I do
I help brands get real people to talk about them. Across Asia.
Why I'm here
To show you where trust went.
14
Years
3
Regions
APAC · EMEA · US
3
Seats
Brand · Startup · Agency
Wendy Wang
?
Show of hands
Who here trusts
a celebrity ad?
Now, honestly
Who bought something because someone like you said it was good?
Look around the room. That's the whole talk.
0%
Southeast Asia, 2026
of online sales in Southeast Asia are linked to creators and affiliates.
impact.com with Cube Asia and dentsu
2,400 shoppers across 6 markets
Everyone calls this a crisis
It's not.
It's a map.
We've been reading it upside down.
Trust didn't drop. It moved.
BIGFamous
CLOSEFamiliar
TRUST
They buy from someone who feels like them
Close beats famous. Every time.
Same face.
Same problems.
Same kitchen.
Same budget.
2
What we got wrong
"Influencer" is hiding two jobs.
Job one
Sells you stuff.
Job two
Makes you believe.
We judge both by one number:0followers.
Wrong number. What matters is how close they are.
PRICE LIST
influencer package, one campaign
1 x Post$$$
1 x Story$$$
1 x Reach$$$
1 x Clicks$$$
1 x Trust?
NOT FOR SALE
The hard line
You can rent attention.
You can't rent trust.
The trap we all inherited
Why does the money still go
to the big name?
FOLLOWERS
0
TRUST
???
It's not a people problem. It's a scoreboard problem.
The gap nobody was told to watch
We check the supplier. Not the face.
A $50K supplier
  • Contract
  • Background check
  • Sign-off one
  • Sign-off two
  • Sign-off three
The face of your whole brand
One phone call
and a slick profile.
The landing
Stop asking how big.
Start asking how close.
YOUR
BRAND
2M followers
celebrity
mega creator
customers
staff
community leads
superfans
You already know how to do this
30reporters who take your call
New list. Same job.
The honest part
Hundreds of small, real, human pieces.
Made well. Made fast. In each person's own voice. Harder than one famous name. Worth ten of them.
The next ten years
Not the biggest faces.
The most believers.
→
Trust moved.
Move
with it.
P
Up next · Panel
The Niche Community Mandate
AT
Angel Turner
Senior Manager, Brand Marketing
World Organization of the Scout Movement
CT
Collin Tio
Associate Director
Kobe
PS
Prashant Saxena
VP Revenue & Insights SEA
Isentia
Moderated by Wendy Wang, GetUGC.io
GetUGC.io